Maslow’s Campus Communities

Project Description

In 2024, Buie & Co. partnered with Maslow’s Campus Communities, a student housing startup founded by longtime industry veteran Bill Bayless, who founded American Campus Communities two decades prior. After building American Campus into the nation’s largest student housing development, Bill founded Maslow’s with the aim to apply Maslow’s Hierarchy of Needs to student housing, focusing on the academic and personal growth of each student. Maslow’s needed a logo, website and message platform that communicated their team’s extensive experience in the industry as well as set them apart from their competition. 

After a thorough research and discovery process, we landed on a wordmark-style logo that centers around the Maslow’s pyramid. The pyramid contains four smaller triangles, representing the needs of residents, surrounded by a fifth triangle that represents self-actualization. The sans serif font is both friendly and professional, and the accompanying five-color palette gives flexibility with a mix of vibrant and more muted tones.

In addition to the brand, our team developed a comprehensive company messaging platform, including mission, vision and values. We brought the brand and messaging to life with a new custom website that showcases the team’s industry experience and tells the story of Bill’s passion for student housing that began during his time at West Virginia University. 

We loved partnering with the Maslow’s team to launch their new endeavor and bring this vision to life!