We often use the phrase “surprise and delight” when talking about how Buie & Co. goes above and beyond for our clients. For our team, moments of surprise and delight stay with people long after an event or project is over – they are the details that take an experience from great to unforgettable.
Some of our favorite opportunities to showcase that even the smallest details matter are at weekend events we’ve hosted with our client Waymo. In March and September 2019, we planned two curated Weekends with Waymo for social media influencers and content creators, giving them a behind-the-scenes look into the company’s Arizona-based Operations Center and self-driving car technology.
Attendees ranged from tech to lifestyle to fashion influencers, who have large followings on channels including personal blogs, Instagram and YouTube. We knew every element of each weekend had to be on-brand and camera-ready, from the hotel to the welcome bags to meals (including desserts!). Buie & Co. carefully considered each element to help create special moments that would inspire genuine content from each influencer highlighting Waymo and its work.
The best part of these events is seeing the reactions from each guest. Check out highlights from the events and a few of our favorite posts from #WaymoAmbassadors!