Introducing Waterloo Greenway

Waller Creek Conservancy is an iconic Austin organization, founded by a shared calling to create an inclusive park system that would connect people not only to nature, but to one another. Last month, the Conservancy took a huge step forward to realize that vision, and the Buie crew helped roll out an incredible new brand and unveil the name of its signature project. 

Enter Waterloo Greenway – the future of Waller Creek! The name gives a nod to the past (Waterloo, the name of our city at its founding) while keeping an eye on the future: creating an environmental space that celebrates community, culture and the arts. As Mayor Adler declared, “What Central Park is for New York City, Waterloo Greenway will be for Austin.”

To publicly mark this milestone, our team was tapped to plan a unique event that encapsulated the brand and to coordinate with media to help spread the word – two of our favorite things! This was an incredibly fun project to work on, and one that is deeply important for all Austinites. What started as an aspirational concept is now a tangible place where we can all live, feel and experience together. 

To read more about Waterloo Greenway, check out some of the media coverage we secured below:

Waterloo Greenway brand reveal event speakers