Services
Creative Services | Public RelationsMedia Relations, Event Planning & Production, Marketing Collateral
Project Description
Momark Development’s newest mid-rise, The Tyndall, is the first luxury project in East Downtown. Sitting atop historic Robertson Hill, the highest geographic point in downtown, it offers views of the skyline from a never-before-seen perspective. So when construction came to a close last November, we decided to celebrate the success of this amazing project with a one-of-a-kind grand opening.
Project goals included:
- Build excitement around the official grand opening for new owners, media, key stakeholders and community partners.
- Secure positive media coverage that touts the amenities, design and views.
- Position The Tyndall as a true community partner.
- Celebrate the hard work and success of a dynamic team.
When it comes to planning, Buie & Co. is all about the details. And, every detail of this event was planned mirroring the unique and wonderful vibe of the project: Old Austin meets New Austin.
Every aspect was intentional and communicated our client’s values. By incorporating local brands, we built relationships with Tyndall’s new neighbors and celebrated the area’s unique offerings. Warm pretzels from Easy Tiger, cold beer from Zilker, affogatos from Dolce Neve and Revival Coffee, live music from local artist Brian Scartocci and even a charitable donation to Waller Creek Conservancy made a huge impact.
Other details not to be missed include the signature Tyndall Toast (our take on a French 75); custom scarves that kept our guests warm and adorned in Tyndall’s lavender brand; logoed pillows; self-guided tour boards; and custom sweet treats from Sugarfina.
No stone was left unturned, and as a result, more than 200 of Austin’s real estate moguls, up-and-comers, potential buyers, community leaders and media came together to view of our beloved city from The Tyndall pool deck. Our event garnered great media exposure and received more than 4.5 million impressions, not to mention sales after the event reached an all-time high.