AISD 2017 Bond Program

AISD 2017 Bond Messaging Document

Client

AISD 2017 Bond Program

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Services

Creative Services | Public Affairs | Public Relations

Media Relations, Community Outreach, Event Planning & Production, Messaging, Spokesperson Training, Government Relations, Marketing Collateral, Advertising

Project Description

Buie & Co. served as the public relations agency of record for the Austin Independent School District (AISD) for its November 2017 bond election. The $1.05-billion bond proposal focused on much needed improvements at schools across the district.

The District tapped Buie & Co. to help manage its public education and outreach efforts aimed at ensuring citizens had the necessary factual information in order to make an informed decision in the election. The team worked quickly to establish a communications plan grounded in research that offered the greatest stakeholder outreach potential.

Using a mix of traditional public relations, community engagement and advertising tactics, the firm raised awareness among stakeholders across the district. Meeting regularly with AISD staff and contractors, Buie & Co. supported resource development and implementation with speaking points, email outreach, digital and print ads, media relations and a series of 13 open houses. We explored every potential channel, providing voters within the district the information they needed through the most effective medium.

On Election Night, the AISD bond passed with 72 percent of the vote, paving the way for all 130 schools to receive much needed improvements.